When you decide to execute a marketing campaign, you want to achieve maximum and effective advertising reach. The key here is linking your offline and online marketing to achieve an integrated marketing campaign. To do this you will need to run your marketing campaign on multiple advertising platforms.
Here are a few tips to help with integrating your marketing campaign.
Ensure digital marketing campaigns point customers in store
This can exist in the form of a product offer which can only be redeemed in store. When customers are physically in your space, the experience will become an interpersonal one. To this end, the opportunity to connect and engage with customers will definitely present itself and will increase the rate of customer retention.
Collect email subscribers in-store or on site
Give customers the opportunity to receive their receipts and take advantage of upcoming offers via email marketing. This gives you the chance to build a solid dataset / customer database. Because there is already an existing interest in your brand, it will be easier to engage them and achieve a higher rate of customer retention.
– Shep Hyken
Satisfaction is a rating. Loyalty is a brand.”
Always include brand socials and company website on printed material
Marketing collateral such as physical coupons and business cards should have company information prominently displayed. In addition, a compelling call to action should always be included. This will drive potential consumers to your digital platforms.
Use landing pages and implement tracking tags
This will allow for easy tracking of offline marketing campaigns. Interested persons will visit the website URL seen on the print ad or whatever offline advertising methods have been used. This is the most dependable method when it comes to tracking the effectiveness of offline marketing methods. When specific coupon codes are used at the point of conversion, you will be able to effectively pinpoint the source of advertising and ultimately your return on investment (ROI).
We could go on and on about effective ways to link your online and offline advertising but I think you get the idea. All your platforms should perform consistently. They should work hand in hand in order to strengthen your campaign message, advertising reach and ultimately, achieve your marketing goal.
In fact, remember that our physical footprint has drastically decreased as a result of this pandemic. It is even more important for your marketing efforts to drive your audience onto your online platforms, now more than ever. If you need help ensuring you are receiving maximum return on your marketing campaigns? Click here!
