Imagine being able to expand your customer base right from your office or home without having to spend exorbitant amounts of cash. Sounds great right?!
Here are a few ways on how to increase or improve the digital footprint of your brand.
Developing and optimizing a website
Why do you need a website? Think about it! With the current pandemic – COVID19 – showing all the vulnerabilities of the world and restricting the freedom of movement, the physical footprint in our traditional brick and mortar establishments have been reduced. Where have the consumers gone and how are they accessing the market? They’re browsing and shopping online! With governments executing more and more ‘stay at home’ orders, not having a website can put you at a disadvantage. Investing in a user friendly, efficient and professional website will therefore make your brand more accessible. A professionally built website will also improve brand awareness and position your brand in markets it was physically unable to reach initially. What are you waiting for? Purchase your domain today.
Increasing your brand’s social presence
Imagine being able to start conversations with people all over the world. Imagine being able to reach potential customers right from the comfort of your home or office.
When posting on your social media pages, share useful, relatable and valuable content. Always engage with your audience by responding to their comments and messages on social media. These are your potential customers. Customers like to know they are interacting with ‘real people’ and 100% of the time will choose the brand that is interpersonal.
The plus of using social media is that it also has the perks of analyzing your audience and creating specific campaigns to expand that target audience.
So go ahead, if you haven’t already, research social platforms and choose the right fit for your brand to increase awareness. If you are unsure there are a number of agencies out there that can help.
Video Content
Content, content and more content! However, video content wins the contest for audience retention. Vlogs, interviews, live streaming and brand videos are some forms of video content used across various marketing platforms.
How do you choose the right platform for video? Choose the platform where your target audience frequently hangs out. And don’t forget, your videos should offer value in some way to that target audience. You should also know that different platforms require different formats of video to perform optimally.
Raw, short unedited footage works for Instagram stories while longer and more polished videos work on YouTube. Find some beginner tips on video editing here! You can also take a look at Canva which has a free option and is easy to use with its pre-set templates. Or there is also Fiverr which has a database of freelancers ready to produce your next creative piece.
Don’t sleep on this element of your marketing strategy; let’s start incorporating some more video, even if your first step toward this is creating your next social media post to include some motion graphics! There are a number of programs to help you do this. Prefer to have it professionally done? That’s an option too!
Using Paid Strategies
You should ideally be spending 10-20% of your revenue on marketing. The great thing about advertising in the digital space is its cost effectiveness, which gives your brand more bang for your advertising buck! It also gives you the opportunity to execute brand awareness and grow your target audience which can be a slow and challenging process with a solely organic strategy.
Facts:
2020 Global Digital Overview – Hootsuite
Search engines and paid social ads are within the top 4 ways internet users find new products. Instagram ad reach is up 5.7% as they expand advertising to their explore page.
Need I say more on why you should invest in advertising in the digital space? Digital users are into the billions, imagine your brand’s potential success if you just execute an effective marketing strategy.
Oh and don’t forget to use your call to actions – CTA when advertising. In advertising, this tells your audience the next step they should take after consuming your message. Some Call to Action examples are ‘𝐁𝐮𝐲 𝐍𝐨𝐰’, ‘𝐒𝐢𝐠𝐧 𝐔𝐩’, ‘𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞’ & ‘𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞’. This is a whole other topic you can look out for on my blog page.
Expand your digital footprint now with a professional!
