So by now most of you would have heard about the infamous incident of the girl who ran out of gorilla snot and used Gorilla glue spray, yes gorilla glue, as an alternative to lay her ponytail hairstyle.
Now everyone wants the coveted viral effect, however no exact formula exists when it comes to viral marketing. Viral content will vary but luckily there are some commonalities which should be taken into consideration.
So why was this Gorilla Glue Girl incident so successful in going viral?
CURIOOOOOOOOOOOSITY
Information Gap Theory is an actual thing. We are all curious about what we don’t know.
In Gorilla Glue Girl’s case, she had a unique problem which generated a high level of interest on how to fix it. Imagine having a rock hard layer of adhesive with no solution in sight on how to remove it! I’d have personally shaved my head out of dire desperation and the desire for relief!
Get this! I’m so invested in her disaster that I’ve turned on the page notifications on IG to track the progress of her situation. I want to know how she fixes it! Admit it, you do too!
Online Conversation
We all have our own opinions and most of us want those opinions heard. To be heard we will use our own platforms to sound our voice.
Collectively those platforms will cover a large digital footprint via shares, re-shares, likes and saves.
In this case, most of us following Gorilla Glue Girl’s story will share it from our own perspective, while adding our own theories on how it will turn out. I can undoubtedly say that my theory would have most surely ended with a bald head! Going viral is inevitable as these opinions will all ultimately spark social conversations through the emotional responses of those consuming the message.
Strong Organic Topic
Gorilla Glue Girl had a story to tell, a unique and engaging one! This story built on a topic which effortlessly trends on a daily basis, hair care. This provided a strong vessel for delivery which launched her story like a rocket around the globe.
I think we can all agree that 90% of the time the stories that quickly grab our attention are in video format. Video is memorable. Video is viral. Video is the king of viral marketing.
Small Business Trends
Social video generates 1,200% more shares than text and images combined.
Isn’t that amazing!
Gorilla Glue Girl’s story had all of these elements, amongst others in order to go viral. She hit the marketing jackpot so many desire.
