The concept of digital presence as the name suggests are those practices that a particular business or user implements within the digital environment.
A strong digital presence is how your customer or audience will find you on the internet in their online search. Putting a particular focus on this marketing strategy allows you to set the narrative about your brand. These practices have been forced to evolve over time due to technological advancements and digital marketing trends.
Think about it, as a consumer you take to the internet to learn about a product when unfamiliar. Why wouldn’t you think they would do the same when it comes to your brand?
So how do you increase digital presence?
Website
The tried and true formula of having an optimal website has stood the true test of time. When faced with a level playing field, customers are more likely to trust the brand with a professionally built website over a brand without.
Social Media
A trendy way to improve digital presence is through a robust social media strategy. Having business accounts on various social platforms, such as Facebook, Pinterest or Instagram creates a footprint which should ultimately lead to a brand’s website.
Online Reviews
Although you will have less control over the narrative here, social proof -word of mouth- is the strongest form of marketing you can’t buy. Purchasers will take to Google, Bing and social networks for information. If your brand has made a positive impact, people will talk. This helps to improve your visibility; your presence.
You should always seek to improve your digital presence and increase your digital footprint as it will only prove as a benefit to your business.
